After working for years in leading marketing and communication agencies, Ariano Gazzerro embarked on a new journey, focusing on operational activities and field marketing. During this transition, he recognized the increasing importance of systematically implementing innovations within organizations. To tackle this challenge, Adriano Gazzerro embraced the Gamification methodology, using this strategy to create efficient workflows, motivation mechanics, and engaging group dynamics. His approach proved to be particularly valuable in contexts where promoting a mindset change within organizations, starting from the attitude of each individual within the team, was necessary.