Massimiliano Pighi, an expert software programmer with a strong background in CRM systems dedicated to the banking and financial sector, made a groundbreaking discovery. In the process of launching and managing new procedures, software, or technological tools, he recognized the tremendous utility of Gamification as a magical tool to engage sales executives and their managers. Gamification has proven to be a highly effective method for ensuring the actual implementation of innovations within these organizations, enabling genuine engagement and positive change. His experience has demonstrated how the intelligent use of Gamification can transform how companies in the banking and financial sector approach the adoption of new technological solutions.