Gamification Masterclass

After working for years in leading marketing and communication agencies, Ariano Gazzerro embarked on a new journey, focusing on operational activities and field marketing. During this transition, he recognized the increasing importance of systematically implementing innovations within organizations. To tackle this challenge, Adriano Gazzerro embraced the Gamification methodology, using this strategy to create efficient workflows, motivation mechanics, and engaging group dynamics. His approach proved to be particularly valuable in contexts where promoting a mindset change within organizations, starting from the attitude of each individual within the team, was necessary.

Massimiliano Pighi, an expert software programmer with a strong background in CRM systems dedicated to the banking and financial sector, made a groundbreaking discovery. In the process of launching and managing new procedures, software, or technological tools, he recognized the tremendous utility of Gamification as a magical tool to engage sales executives and their managers. Gamification has proven to be a highly effective method for ensuring the actual implementation of innovations within these organizations, enabling genuine engagement and positive change. His experience has demonstrated how the intelligent use of Gamification can transform how companies in the banking and financial sector approach the adoption of new technological solutions.

Antonio Costantini is a specialist in the HR sector, dedicated professionally to enhancing human resource management within corporate groups with the aim of creating more engaged, cohesive, and consequently, more productive organizations. His professional experiences in this challenging mission have also seen him hold roles such as General Manager of companies with multi-million Euro turnovers. Additionally, he served as an HR Manager for a Luxury sector S.p.A. with a turnover of hundreds of millions of Euros, overseeing a workforce of over 150 individuals. In these companies, he collaborated with CEOs and managers to achieve the proper development and profitable management of human resources within the groups. This involved restructuring, placing individuals based on their skills and capabilities into suitable roles, and creating effective training programs. Furthermore, he excelled in selecting the best resources to insert into specific circumstances. Antonio's role and objectives have always been centered on creating the best organization for effective corporate management and developing a well-supported environment with a comprehensive deployment of resources to achieve the set goals. The underlying concept is to ensure the well-being of individuals in their operational roles. His specializations share a common thread, revolving around corporate restructuring, leadership, conflict management, and the reorganization of various areas, including sales, establishing effective communication, and restructuring HR within groups, often incorporating innovative methods, including "Gamification." Antonio's extensive professional background, spanning over 35 years of experience, including roughly two decades as an operative in the clothing sector, has seen him collaborate with companies like Max Mara, the Aeffe Group, GFT, Benetton, and lead a department at Stefanel Spa for over six years. His professional career then transitioned to the world of HR in the SME sector and with several large corporations in roles such as consultant, trainer, and even as an instructor, particularly as an FSE trainer and lecturer in companies, consortia, and groups in the Autonomous Province of Trentino

Gabriele Viale, an experienced personal coach, event organizer, and team building expert, has made a discovery that transformed his professional approach. Gabriele recognized in Gamification a powerful tool for enhancing communication, creating a sense of positive challenge, and fostering group cohesion. Furthermore, as an expert in educational events, he has observed how Gamification can engage and propel individuals into a new state of mindset. His experience demonstrates how the smart use of Gamification can revolutionize event organization, personal coaching, and team building, leading to astonishing outcomes and a positive impact at both the individual and collective levels.